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AHD Marketing
Stockton-on-Tees
Online
Date
January 2023
Link to AHD marketing website
What we worked on...
As part of our work with the client, we focused on optimizing their full headings and descriptions for website pages, email newsletters, and meta descriptions. We understood that these elements are critical in conveying the client's brand message and capturing the attention of their target audience.
We began by analyzing the existing headings and descriptions and identifying areas that needed improvement. We worked with the client to refine and optimize the messaging to ensure that it aligned with their brand voice and resonated with their target audience.
For website pages, we crafted headings and descriptions that were both informative and engaging, capturing the reader's attention and guiding them towards taking action. We ensured that each heading and description provided a clear value proposition, highlighting the benefits of the client's products or services.
For email newsletters, we crafted subject lines that were both attention-grabbing and informative, ensuring that subscribers were compelled to open the email. We also focused on crafting descriptions that were concise and persuasive, driving readers to take action.
For meta descriptions, we crafted compelling summaries of the website's content that were both informative and engaging. We optimized these descriptions to improve the website's search engine visibility, ensuring that the client's website was more easily discoverable online.
Overall, our work on the client's full headings and descriptions played a crucial role in helping them achieve their business goals. By crafting targeted and effective messaging that resonated with their audience, we were able to help them communicate their brand message more effectively and drive engagement across their digital platforms.
One of our clients AHD marketing was facing a challenge with their website copy - they were struggling to communicate their brand message in a clear and concise way that resonated with their target audience. As a result, they were not seeing the engagement and conversions they desired.
To tackle this issue, we began with a thorough analysis of their existing website copy, their brand messaging, and their target audience. We conducted research to understand their industry, competitors, and their audience's pain points and desires.
Using this research, we developed a comprehensive content strategy that focused on creating clear, concise, and engaging website copy that conveyed the client's brand message and spoke directly to their target audience. We worked closely with the client to refine and optimize the messaging and tone of voice, ensuring that every word on the website served a purpose.
The result was a significant improvement in engagement and conversions on the client's website. By creating targeted and effective copy that resonated with their audience, we were able to help the client achieve their business goals and communicate their brand message more effectively.